The article provides an overview of the current state and future trends of the liquor industry in China, highlighting the challenges and the need for confidence in the face of uncertainties. It discusses the industry's current phase of destocking, intense competition, product diversification, and the struggles of small and medium-sized enterprises. Despite these challenges, the author remains optimistic, attributing confidence to the advancement of China's economy, consumption, and industrial development. The article also emphasizes the importance of high-quality development and innovation in the industry, citing the scientific nature of traditional liquor brewing and the industry's potential for technological advancements. It concludes by stressing the necessity for the industry to adapt to the changing consumer market and maintain its confidence through inheritance and innovation.