An international team of scientists published a study in the journal Phytopathologia Mediterranea on the economic impact of the plum pox virus (PPV) or Sharka disease, which poses a significant threat to stone fruit production. The research spans from 1995 to 2023 and estimates global losses at 2.4 billion euros due to reduced fruit quality and quantity, market rejections, and high eradication and control costs. Chile, a major fruit exporter, has effectively contained the virus through strict controls, incurring only around 26 million euros in related costs. The study underscores the importance of global collaboration, research into advanced diagnostic methods, and the development of resistant varieties to limit the virus's spread and mitigate its economic and agricultural impact.