In Q1 2025, Vietnam Coffee Corporation saw substantial growth, achieving 49% of its annual revenue and 424% of its profit targets, despite global coffee market challenges from climate change. This success was fueled by high domestic Robusta coffee prices. Looking ahead to Q2, the corporation targets 705 billion VND in revenue and plans to boost its brand through digital platforms, expand distribution channels, and engage in international fairs, especially in China. The company aims to diversify its product range and enter new markets to enhance the Vietnam Coffee brand's competitiveness, with a long-term goal of double-digit growth from 2026 to 2030.