New Zealand dairy farmers are being encouraged to grow wheat to achieve self-sufficiency in wheat production, as the country currently imports about 70% of the wheat it uses. An agricultural model has been developed to show that producing up to 700,000 tons of wheat annually could reduce greenhouse gas production and water demand, and insulate the rural economy from global supply chain disruptions. The Canterbury Plains, with its arable soil, could be a key area for wheat production. However, the country faces domestic transport deficiencies and higher costs for growing wheat compared to importing it.